Hoshino Yoshiharu was born in 1960 in Karuizawa, Nagano. He graduated from Keio University with a Bachelor’s Degree in Economy. He also has a Masters from Cornell University. In 1991, he became the president of Hoshino Resort Group. He emphasized on operation strategy and brought out the new business model – management service intensification. He succeeded in turning around the Risonare in Yamanashi Prefecture, the Bandaisan Onesen Hotel in Fukushima Prefecture, and the Tomamu Resort in Hokkaido in 2001, 2003 and 2004 respectively, while the family owned onsen ryokan in his hometown Karuizawa was reconstructed and reopened in 2005, namely HOSHINOYA Karuizawa. After that the HOSHINOYA brand was expanded to other prefectures. The HOSHINOYA Kyoto and the HOSHINOYA Okinawa was opened in 2009 and 2012 respectively.
Today the operation points expanded to 32 locations. Starting from 2010, there is a grope for unification of hotel brand. In 2011, small luxury type onsen reosrts with the new brand name ‘KAI’ was opened. This new brand is expected to be opened every famous hot spring in Japan.
President, Hoshino Resorts
- 06/03/2016, 17:10-17:50 WIT JAPAN & NORTH ASIA 2016