Yeoh Siew Hoon

Yeoh Siew Hoon is the Founder & Managing Director of WIT, Asia Pacific’s leading content and community portal for professionals passionate about travel marketing, distribution and technology.

WIT was launched in 2005 and has held events beyond Singapore including Japan, Indonesia, Australia, Thailand and Dubai.

WIT has raised more than S$200,000 for supporting the causes of women and children across Asia.

In April 2014, Siew Hoon sold WIT to Northstar Travel Media, the leading US travel publishing house, and now leads Northstar’s expansion into Asia Pacific.

Siew Hoon is also a published author, having written titles including “Truth, Lies & Other Stuff” and “Around Asia in 1 Hr: Tales of Condoms, Chillies & Curries”. She has also authored and produced children’s books – “The Adventures of Habibi, the wise turtle” to promote environmental education on the conservation of green turtles in Oman and “The Story of Baitong & Boon”, to promote awareness of elephants in urban Thailand.

  • Founder & Managing Director, WIT

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