From West to East, and East to West, we are seeing travel brands expanding beyond their home shores. It’s not easy though – cultural complexities, talent mobility, are some of the challenges. Being big in your home markets does not guarantee success overseas. What does it really mean when you say you want to go global? What does it take to compete in international markets? Lessons from brands that have expanded beyond their home shores.
Greg Schulze, Senior Vice President, Expedia
Tao Tao, CMO & Co-founder, GetYourGuide
Filip Filipov, B2B Director, Skyscanner
Takaya Shinozuka, CEO & Co-founder, Relux
Moderator: Fritz Demopoulos, CEO, Queen’s Road Capital
- Event:WIT JAPAN & NORTH ASIA 2016