Meet Your Deep Dive Coaches / ディープ・ダイブのコーチとの出会い

Deep Dive 1: Enhance your customer experience and create new revenue streams with unique tours and activities.

Blanca Menchaca, Co-founder & COO, BeMyGuest

Travellers are looking for much more than cheap rates for hotels or flights. OTAs are looking for new monetization opportunities from ancillaries. Hotels are looking to differentiate their brands by offering value-adding services. Millennials want to experience the world in a unique way, yet Asian travellers are still collecting destinations and are still hesitant to explore alone. Tours and activities just started to come online and their estimates worth is $40Bill in Asia. Learn how to leverage this ancillary product for your online travel brand.

Deep Dive 2: Connecting the Dots: Using data to create a seamless travel marketing strategy

Russell Young, Managing Director APAC, Sojern

It’s what everyone talks about – data. But how many actually know how to use it to improve how you connect with your target audience?

In this Deep Dive, learn about the role data plays in connecting consumers with relevant products at exactly the right time by analysing data points in the consumer purchasing funnel.

Learn too about how data allows you to establish a one-to-one connection with the user and how the power is in the hands of the consumer more than ever before.

Deep Dive 3: China & fundraising

Zhou Shiwei, Vice President, Investments and Investor Relations, Ctrip

Ctrip is on a mission to expand globally, both organically and through acquisitions. It made headlines recently when it acquired Skyscanner for US$1.7 billion, giving it an instant global footprint in meta-search.

In its Q4 2016 earnings call, executive chairman James Liang also spoke of Ctrip’s international expansion and growth in outbound travel and foreign markets.

He said, “Helping more Chinese travelers explore the world remains one of the focuses in the coming years. Chinese passport holders account for less than 10% of the population compared with 39% in United States. We’ll continue to invest in travel products and services around the world to improve our user experience and expand our leadership in outbound travel market.”

Zhou Shiwei worked in equity research at Manning & Napier Advisors in New York and Green Street Advisors in California before returning to China to take up his current role at Ctrip to lead the company’s strategic investment initiatives.

In this Deep Dive, he will share his views on fund-raising, Chinese-led investments, expectations of Chinese investors as well as shed light on Ctrip’s current thinking on travel.

Deep Dive 4: Parallels between mountaineering & performance marketing

Puneet Mahindroo, Senior Director of Hotel Marketing & Revenue Management, Four Seasons Hotels & Resorts

A mountaineer by passion, Puneet scaled his first 8,000 meters summit when he was 18. His most daunting adventure has been attempting the summit of Mount Everest in May 2016. In his work life Puneet has been a Revenue Management and Distribution professional for past 19 years working in different parts of the world. Representing the Board of Directors of HEDNA and now the APAC Chair for HSMAI Revenue Management Advisory Board, he has been involved in several industry-wide projects and initiatives. At the age of 27, he was one of the youngest visiting faculties to India’s premier business school – Indian Institute of Management, Ahmedabad.

Puneet finds inspiration from his passion and draws parallels between his lessons from mountaineering and performance marketing. Ever growing margin pressure, escalating costs of marketing and shrinking profitability has brought a renewed focus to understanding the true cost of Distribution and Marketing. Puneet believes this aspect in no less formidable than climbing Mount Everest!

Deep Dive 5: How to compete against the big guys… or maybe partner

Greg Schulze, Senior Vice President, Commercial Strategy, Expedia

Greg started his career in travel working for the largest airline in the world and now works for the largest travel agency. But this amazing industry has room for many and Greg has always been willing to share his expertise with entrepreneurs. He currently leads the global air, car, cruise and rail businesses and is Expedia’s most senior executive in Asia. Greg has an engineering background and will talk analytics or commercial relationships or just share stories from his two decades in travel.

Deep Dive 6: Sustainable tourism: how to make it work and how to benefit

Anula Galewska, Co-founder & CEO, Travindy

After working as a sustainability expert for several travel companies across Eastern and Southern Europe, Anula co-founded Travindy – the world’s key source for sustainable tourism news, to help more businesses learn about responsible travel and to market their sustainability efforts better.

Anula will cover the following topics:

– What sustainable tourism has to do with online travel, and how can you benefit?
– How an online travel brand can be more environmental friendly and socially responsible with no hassle?
– Successful initiatives promoting sustainable tourism run by online travel brands.

Deep Dive 7: Building your own strategic partnership to scale your business:

Chris Lee, Head of online travel distribution APAC, Amadeus

Chris has spent many years of building multi online travel businesses via strategic partnerships. Many great online travel businesses start from not much more than small affiliate programs, like, Expedia Affiliate Network, Skyscanner etc.

The beginning of building any successful start-up is knowing what the strengths and weaknesses of the businesses are.

Chris will cover the following topics:

– Know your ability of scaling your distribution
– Dive-in-to B2B Affiliate world
– Testing, Testing, 1,2,3
– Monetization of your product/platform via strategic partnership

Deep Dive 8: How startups should leverage different corporate events – Series A to IPO to Acquisition to Buyout

Kei Shibata, CEO, Venture Republic

As startups grow, they often take different paths at each stage of their growth. Series A, IPO, acquisition, buyout.. How should startups leverage corporate events to fuel their growth? Kei has been through it all, attending critical corporate events throughout the 16 years since co-founding a company himself. Join him as he shares his insights.