Hospitality Reboot, Part 2: Direct Is The Word & The Changing World of Distribution / ホテル予約の変化”Reboot”

With hotels the most lucrative segment in online travel, it has become the most contested space as different players come into the space to disintermediate and disrupt. OTA consolidation is also a concern and customer acquisition costs are increasing. More hotels now want to drive brand.com business but is it as easy as it sounds? Where are the opportunities and what are the challenges to overcome? And who’s doing what about it? A session that will dig deep into the hospitality segment.

The Hoteliers
Aya Aso, President & CEO, AGORA Hospitalities
Masaya Hasebe, Director of Marketing, Hotel Okura – JAL Hotels Sales & Marketing, The Okura Group
Takuro Iwanaga, Regional Director – eCommerce, Japan, Korea, Micronesia, Commercial Services, Hilton Worldwide

The Facilitators
Jean-Luc Chretien, Co-CEO, FASTBOOKING
Michael Dykes, President & Representative Director,Lodging Partner Services, Expedia Holdings K.K
Jakob Riegge, Co-founder, Managing Director, TrustYou